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Healthcare: 3M hires P&P for Aldara Aussie job.(3M Pharmaceuticals)(Parker & Partners)(Brief Article)
Publication: PR Week (UK) Publication Date: 01-OCT-04 |
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COPYRIGHT 2004 Haymarket Business Publications Ltd.
SYDNEY: 3M Pharmaceuticals has hired Parker & Partners, the PA arm of Ogilvy & Mather, to promote skin-cancer treatment Aldara across Australia.
P&P is lobbying the Australian government to list the product on its pharmaceutical benefits scheme, as well as promoting awareness of Aldara to both mainstream media and...
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