Business Line: Cosmetics industry: 'Creating awareness will expand market' - Mr Sameer Modi, Managing director, Modicare.

(From Chemical Business NewsBase: Business Line)

The Delhi-based Modicare Pvt Ltd dealing in personal products, which introduced its skin care and colour cosmetics range called Essensual 20 in Jan 2002, expects sales of Rup 250 M from its cosmetics and personal products range during 2002. The Managing Director Mr Samir Modi opines that creating awareness by educating the consumer about skin types, shades available, products that suit the Indian skin etc besides creating brand awareness will aid the company in expanding its market. Moreover, in the cosmetics …