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(From Chemical Business NewsBase - Press Release)
Blue Cross of California announced the implementation of a programme that will offer its members substantial savings on the price of Alavert, a new over-the-counter (OTC) brand of loratadine, the most popular non-sedating antihistamine drug in the world. Alavert is now available in the same 10 mg strength that was previously available only with a doctor's prescription. Blue Cross of California has entered into a strategic partnership with Wyeth Consumer Healthcare, the marketer of Alavert, to offer discount coupons for this popular drug to its members. Blue Cross of California is sending information about this programme to ...