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Heartburn: picking the right remedy.(antacids)(Product/Service Evaluation)

Consumer Reports

| September 01, 2002 | COPYRIGHT 2002 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

From the old "plop plop, fizz fizz" Alka-Seltzer ads to recent commercials for Surpass antacid gum with animation reminiscent of Monty Python's Flying Circus, marketers have long been making light of heartburn. They've portrayed the need for Tums or Rolaids after a big meal as a comical annoyance of middle age.

Most heartburn is indeed minor, but it's still no laughing matter. Nearly half of all U.S. adults suffer at least one attack per month. Chronic heartburn--more than one attack per week--is particularly serious, since it can lead to asthma, bronchitis, pneumonia, even cancer.

Treating heartburn can be a major headache for consumers, who face a ...

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