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If you glimpsed certain cereal boxes or TV ads earlier this year, you may have thought that the road to a sleek physique is paved with flakes and puffs. To lose up to six pounds, promotions for Special K and Smart Start advised, follow the "Kick-Start Diet" for two weeks: For breakfast and one other meal each day, eat Special K or Smart Start with skim milk and fruit; for the third meal, eat your usual fare. It's "healthy" and "proven to work!" the boxes noted, citing research done at "a leading university" (Purdue, it turns out).
Kick-Start was certainly healthy for Kellogg's, which makes the two cereals and spent more than $12 million promoting the diet. Sales ...