AAP, breastfeeding and formula packs. (Your Letters).

Publication: Mothering

Publication Date: 01-NOV-02

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COPYRIGHT 2002 Mothering Magazine

I work for a group of pediatricians in New Jersey and also act as a board-certified lactation consultant for a large inner-city hospital. I have respected the American Academy of Pediatrics' (AAP) support of breastfeeding and have used their documents over and over when giving seminars to pediatricians and obstetricians. Recently, a Ross representative left a promotional gift pack at the office. The pack, called "Baby's First Office Visit," included formula, of course, and the AAP book Your Baby's First Year. The book included the Ross/ Similac logo on the cover. There was also advertising for "to-your-door" formula inside the box. I was literally shocked to see that the AAP would endorse formula, so I wrote to them. The response I got intimated that AAP did not know of this promotion and asked for specifics, which I sent. I have yet to receive a response. If you hear of any news of this, please let me know!

DIANE B. PROCACCINI, RN, IBC/C

Peggy O'Mara's letter:

I am writing to ask for clarification regarding the breastfeeding position of the American Academy of Pediatrics. Your...

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