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COPYRIGHT 2002 Mothering Magazine
When her first baby was born, Ginny Caldwell couldn't find the natural and organic fiber products she wanted to use. So, in 1993 she and her mother started a catalog business out of her El Cajon, California, garage, sending out a black-and-white Xeroxed catalog to about a thousand mothers on a rented marling list. "At night we'd go over to the garage and pack orders," Caldwell recalls.
By 1994, the business had put out a full-color catalog, acquired a warehouse, and hired several employees to take and pack orders. In 1996, Caldwell's husband helped to design a website, over which a substantial part of company sales now take place. In June 1999, Ecobaby Organics was incorporated, with Caldwell as president and her mom as vice president. That year the business broke its first $1 million in sales.
"I really believe in organic, and that is why I did this," Caldwell says. "For me, it's a health issue. Our kids are being exposed to a lot of chemicals and substances that they shouldn't be."
If you are like a growing number of parents, you buy organic food because you believe it is good for the planet and thus good for your family. But do you know there also are many products that are geared for children and made from organic fiber? They range from crib mattresses, sheets, blankets, quilts, and pillows, to layette items, clothing, diapers, and...
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