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Broadcast / Telecom "Marriage" Gaining Steam.
(From Journal of Japanese Trade & Industry (JJTI))
Japanese TV networks are stepping up moves aimed at the "marriage" of broadcasting and telecommunications. Tokyo Broadcasting System (TBS) has decided to raise \28 billion by allocating and selling new shares to finance new mobile phone and Internet-related businesses, with some of the funds to be invested in eMobile, a company that aims to be a new mobile carrier. Japan's largest advertising agency, Dentsu, has raised its stake in Fuji Television Network in a bid to bolster its alliance with the TV broadcaster in such new business areas as distribution of TV content via the Internet.
Methods of distributing TV programs have begun to diversify. Nippon Television Network (NTV) will launch a pay-per-view service via the Internet on an on-demand basis in October. Fuji TV has also kicked off a video-on-demand service in which subscribers can view news, dramas and other programs in the archives whenever they want. TV Asahi has started offering a pay-per-view service in which subscribers can view performers on popular entertainment programs chatting with one another after the broadcasts. TV companies are now locked in a fierce competition to integrate broadcasting and the Internet.
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