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(From Journal of Japanese Trade & Industry (JJTI))
Byline: Interviewer: Yamaga Junichi
Backed by brisk overseas sales in North America and China particularly, Honda continues to post solid earnings records. Along with Toyota, the company leads the world's automakers in the development of next-generation motor vehicle technology such as a fuel-cell vehicle or "ultimate ecologically-friendly car" that does not emit toxic exhaust gases. The President and CEO of Honda, Fukui Takeo, discusses his company's future business strategies.
Not to Discount, But to Increase Added-Value In North America, the Big Three automakers have launched major discount ...