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The art of the deal: the battle for exclusive rights to sports franchises pushes gaming's creativity.(Gaming)
Not long ago, the biggest names in video game publishing--from Electronic Arts to 2K Sports--would race frantically to ready the latest season of their officially licensed pro sports titles and compete for the largest share of the marketplace. This open competition among multiple game publishers was the driving force behind creative and technical innovation in the games, and enabled the NFL, NHL, NBA, MLB, NASCAR, and other sports franchises to grow their fan base by expanding their reach across multiple titles.
Then, last winter, the rules of the game suddenly changed. Two exclusive licensing agreements--between EA and the National Football League, and 2K Sports ...
- EA's Madden NFL 07 Heads Into the Playoffs as the Best-Selling Game of 2006.
- Press release article from: Business Wire December 26, 2006 700+ words
...ERTS) announced that Madden NFL 07, the EA SPORTS[TM] best...annual and only official EA Madden tournament...the best player of Madden NFL 07 and award a check...in Orlando, FL by EA Tiburon, Madden NFL 07 is available PLAYSTATION...
- EA's Madden NFL 10 Kicks Off Season on August 14(th).
- Press release article from: Business Wire March 31, 2009 700+ words
EA SPORTS Brings Interactive...Draft Experience to Madden NFL Fans REDWOOD CITY...RP by the ESRB. Madden NFL 10 is developed...Florida by the EA Tiburon studio...information about Madden NFL 10 please visit...Electronic Arts Inc. (EA), headquartered...
- EA's Madden NFL 10 Now Available in Stores Nationwide.
- Press release article from: Business Wire August 14, 2009 700+ words
...in the release of Madden NFL and it has become...marketing director at EA SPORTS[TM...in September. Madden NFL 10 is developed in...the award-winning EA Tiburon studio...information about Madden NFL 10, visit http...Electronic Arts Inc. (EA), headquartered...
- EA's Madden NFL 09 Hits Stores Today, Marking 20th Anniversary.
- Press release article from: Business Wire August 12, 2008 700+ words
...units lifetime. Madden NFL 09 is developed in...the award-winning EA Tiburon studio...NASCAR[R] racing. Madden NFL 09 will be available...rated E by the ESRB. Madden NFL 09 20(th) Anniversary...PLAYSTATION[R]3. EA SPORTS[TM] is...
- EA Kicks-Off Madden NFL 09 Launch with Maddenpalooza Celebration.
- Press release article from: Business Wire July 24, 2008 700+ words
...year's copy of Madden NFL. This year, with Maddenpalooza, EA SPORTS[TM] will...franchise history. Madden NFL 09 is developed in...the award-winning EA Tiburon studio...information about Madden NFL 09, check out www...Electronic Arts Inc. (EA), headquartered...
- EA's Madden NFL 06 Has Record Number of First Week Fans; EA SPORTS Gridiron...
- Press release article from: Business Wire August 18, 2005 700+ words
...is the best version of Madden NFL Football ever." "EA ups its game for the best...on internal tracking, EA estimates: --Madden NFL 06 had the biggest week...Developed in Orlando, FL by EA Tiburon Madden NFL 06 is now on the PlayStation...
- EA Promoting Launch of Madden NFL 09 at 7-Eleven(R) Stores Nationwide.
- Press release article from: Business Wire August 13, 2008 700+ words
...long promotion of Madden NFL 09, the 20th Anniversary...of the venerated EA SPORTS[TM] franchise...was released. "EA SPORTS and the Madden NFL team are excited...chance to tour the EA SPORTS Tiburon game studio where Madden NFL football is made...
- EA's Madden NFL 06 Hits Store Shelves Today; Best-selling North American Sports...
- Press release article from: Business Wire August 9, 2005 700+ words
...announced today that Madden NFL 06, the newest iteration of the EA SPORTS(TM) best...play in the coveted EA SPORTS(TM) Madden Bowl(TM). Madden NFL 06 is the only video...in Orlando, FL by EA Tiburon Madden NFL 06 is now on the PlayStation...