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COPYRIGHT 2005 Music Teachers National Association, Inc.
Morty and Iris Manus are members of the MTNA FOUNDATION FUND'S Legacy Society. Morty is president of Alfred Publishing Co., Inc., the world's largest educational music publisher, A versatile musician, he is author and editor of numerous Alfred publications. Iris has worked for Alfred since the 1960s and is now executive producer,
Could you give us a brief synopsis of Alfred's history? What was the very first thing published?
Alfred began in 1924 and was bought by my father Sam in 1928. He published accordion music and French instrumental solos. When I began in 1950, there were four people in the company, sales were $17,000 a year, and I was making $20 a week. The first book I ever published was Melodic Adventures in Bassland for the accordion. I was afraid to release it because I wasn't sure how good it was--but then a teacher came to the office, looked at it and ordered 20 copies. I was thrilled and that sale suggested to me that I could become an editor and a writer....
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