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American Airlines launches new ad campaign; "The Invitation" series appeals African-American customer base; Part of "We Know Why You Fly" brand campaign.
Publication: M2 Presswire Publication Date: 13-MAY-05 |
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COPYRIGHT 2005 Ingram Investment Ltd.
M2 PRESSWIRE-13 May 2005-American Airlines: American Airlines launches new ad campaign; "The Invitation" series appeals African-American customer base; Part of "We Know Why You Fly" brand campaign(C)1994-2005 M2 COMMUNICATIONS LTD
RDATE:12052005
Fort Worth, Texas - American Airlines today launched a new advertising campaign to reach African-American customers. The initial phase of the multimedia campaign is an extension of the popular "We Know Why You Fly" campaign that began in September of 2004.
"The Invitation" campaign consists of three national magazine ads that will run May through December, encouraging African-Americans to fly...
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