Changing angle headed for silver.

(From The Economic Times)

Byline: Nandini Raghavendra & Rajeshwari Sharma

It is sterling for sure. Yet, it is no longer the only reason or the lure which draws people towards this white precious metal. Along with the purity the new buyers are looking for design, innovation and aesthetics. And the high-end silver market is delivering and growing.

Even traditional jewellers like Trendsmith in Mumbai are catching onto the trend. Whereas design differentiates, craftsmanship is usually a taken for brands like Frazer & Haws, Ravissant and Episode, all of whom boast of the finest collection of craftsmen who produce the hand-crafted collections.

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