Customer Experience Blind Spots Create Costly Drag on Sales and Marketing Investments, According to IDC.

Publication: Business Wire

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FRAMINGHAM, Mass. -- IDC's Customer Experience Research finds that 100% of IT sales and marketing professionals believe alignment of marketing content and sales approach with the needs of customers is very important. However, IT sales and marketing professionals scored their current alignment with customer buy-cycles at 66%, effectively grading themselves a C-. In a recent survey of IT vendors, respondents cited that customer alignment is weakest in the awareness and consideration phases of the buy-cycle, creating significant lost revenue opportunities. However, many respondents indicate that misalignment also occurs...

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