New York Stock Exchange Update, CNNfn.

Publication: Finance Wire

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Original Source: THE MONEY GANG

PAT KIERNAN, CNNfn ANCHOR, THE MONEY GANG: Why is it, Ali, that people so often go against logic, buying high, selling low?

ALI VELSHI, CNNfn ANCHOR, THE MONEY GANG: Yeah, it`s unbelievable because the momentum has become such a big part of how investors do things in the markets. How do you avoid that classic fumble? Howard Ruff, is the author of "Safely Prosperous or Really Rich?" And the book as a section with advice on self discipline. We thought we`d grab Howard from the tables in Vegas where he is. He joins us now.

HOWARD RUFF, AUTHOR, "SAFELY PROSPEROUS OR REALLY RICH?": Hold it a second. Don`t go to the tables.

VELSHI: No tables for you?

RUFF: No, I`m a practicing Mormon. I`ve got to keep practicing until I get it right.

VELSHI: Very good.

KIERNAN: Good to have you with us Howard. Thank you.

VELSHI: That`s a good first start on hanging on to your money. Let talk Howard, first of all, what the psychology is behind people...

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