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The scoop on a new Haagen-Dazs.(Light ice cream)(Brief Article)(Product/Service Evaluation)

Consumer Reports

| August 01, 2005 | COPYRIGHT 2005 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The claim: Haagen-Dazs Light ice cream, introduced nationally in June, has "all the great taste and creamy texture of classic Haagen-Dazs ice cream with only half the fat." Regular Haagen-Dazs has consistently rated very high in our past tests.

The check: Several staff taste testers conducted blind tests of the new ice cream in all its flavors: vanilla bean, dutch chocolate, dulce de leche caramel, coffee, mint chip, cherry fudge truffle, and s'mores. Full-fat versions are available for the first five flavors, so tasters tried those against the lower fat.

The bottom line: Haagen-does it. If our tasters hadn't ...

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