AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Arthritis pain.(LETTERS TO THE EDITOR)(Letter to the Editor)
I read your latest issue that had an article on arthritis. The author, Christy DeSmith, and her physician did not have any information in the article describing their experiences or competencies. As an arthritic for over 40 years I found the article to be: a) grossly misleading--there are not just two forms of arthritis but at least 100; b) a crude use of product placement for glucosamine-chondrotin (just check the magazine Arthritis Today for the number of ads for GC); c) overlooking the dangers of Vioxx; d) avoiding DMARDs like methotrexate, Enbrel; e) avoiding NSAIDs like Indocin (but then that drug is off patent by now); f) did not mention antacid meds like Carafate/Sucralfate; g) did not mention that the Cox-2 inhibitors raise blood pressure and have no tests showing them to perform better than older NSAIDs like Indocin (indomethacin).
Yours,
BILL ALDRICH
Christy DeSmith responds:
Dear Bill,
Our experiences with arthritis and joint conditions are all very different. While I struggle to understand why you'd ...
- Product Placement: It's Subtle, It's Powerful, But Is It Legal?
- News wire article from: Mondaq Business Briefing September 17, 2007 700+ words
...remains the classic example of product placement, which is the placement of a...showing the power of a canny product placement. Unlike traditional television commercials, product placement advertisements can't be avoided...
- Product placement's growth causes commotion.
- Magazine article from: Video Age International Tracy, Kathy January 1, 2006 700+ words
Product placement, long a key strategy in the film...reflects the growing trend toward product placement in the U.S., with TV revenues...increase over 2003. More telling, product placement grew at an annual rate of 21...
- Nebulous placement.(product placement trends)
- Magazine article from: Nilewide Marketing Review January 22, 2006 700+ words
...it is perhaps no surprise that product placement is increasing. It is perceived as...there is a new proposal to allow product placement as long as it is identified before...a managerial investigation of the product placement industry in the US suggests most...
- WORLD: MEDIA ANALYSIS - Product placement thrives as advertisers look for...
- Magazine article from: Campaign November 21, 2003 700+ words
...it once was, Kate Burnett says. Product placement is making a renewed impact on our...worldwide phenomenon, too, with product placement adding value and visibility to brands...capitalise on the phenomenal growth of product placement and related commercial activity in...
- Close-Up: Live Issue - Is product placement the future?
- Magazine article from: Campaign March 18, 2005 700+ words
...embedded advertising is on the rise. Product placement has sailed a long way upstream since...captain from the demon drink. Soon, product placement will drop anchor in the UK, where...temperamental inclination' was to allow product placement in TV dramas, comedies and other...
- The hidden history of product placement.
- Magazine article from: Journal of Broadcasting & Electronic Media Newell, Jay Salmon, Charles T. Chang, Susan December 1, 2006 700+ words
...the advertising practice of product placement into the public consciousness...dramatically, and to some the product placement industry was born (Snyder, 1992; Van Biema, 1982). Product placement in motion pictures is now valued...
- Product placement: Coming soon to a TV near you ..
- Magazine article from: Marketing January 25, 2006 700+ words
...the EC examines changes in product placement laws, TV shows in the UK...cost, asks James Curtis. Product placement on British television is...clothing brand. The same product placement company, Seesaw Media...
- Exclusive PQ Media Research: Global Paid Product Placement Spending Surged...
- Press release article from: Business Wire August 16, 2006 700+ words
...STAMFORD, Conn. -- Global paid product placement spending surged 42.2% to $2...media research firm. Global paid product placement spending in TV, film and other media...according to the PQ Media Global Product Placement Forecast 2006 (http://www...
- Box office brand bonanzas: product placement is not a new marketing concept but...
- Newspaper article from: Brand Strategy Mortimer, Ruth December 1, 2002 700+ words
The father of modern product placement was a little wrinkled alien...This was not the first time product placement was used in films, but it...technique. In its simplest form, product placement is the insertion of certain...
- Raymond Snoddy on media: Time to formalise product placement.(Column)
- Magazine article from: Marketing October 4, 2006 700+ words
...issue. In the case of paid-for product placement, the world has changed so dramatically...realise the BBC has been indulging in product placement - not paid for, I hope - for what...broadcasters alike has been that product placement would really annoy viewers and...