A Second Dot-Coming; A potent combination of online ads, broadband speed and loyal customers is making content Web sites a hot commodity, and media giants are buying them up.(Industry Overview)

Publication: Newsweek

Publication Date: 31-OCT-05

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Byline: Rana Foroohar

The scramble to entertain you has unleashed the second coming of dot-coms. This time the business plans are written on legal paper (not napkins), the prospects are measured in dollars (not hits) and the focus is on media companies (not Anything.com). Recent deals include Dow Jones's acquisition of MarketWatch.com ($519 million) and The New York Times's purchase of About.com ($410 million). But the biggest buyer is Rupert Murdoch, who...

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