Hutchison's bold claim unlikely to excite consumers The telecoms giant says its 3 UK unit is the first real mobile media company. But it will have to move fast as other players go after a slice of the pie.

(From South China Morning Post)

Byline: Craig Stephen

Hutchison Whampoa last week boldly declared its third-generation mobile phone unit in Britain, 3 UK, the "first truly mobile media company".

After spending heavily to beat its rivals to market with the launch of 3G services in Europe in 2003, some reticence in declaring another "first" might be expected from the Hutchison subsidiary in a world where the distinctions between the telecommunications and entertainment industries are rapidly disappearing.

With mobile phones the most popular platform of choice for consumers, portraying 3 UK as a mobile media company may bring rewards - such …