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Blue Nun is tying up with sexy lingerie retailer Ann Summers.
Publication: Europe Intelligence Wire Publication Date: 30-SEP-05 |
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COPYRIGHT 2005 Financial Times Ltd.
(From Off Licence News)
UK supplier Ehrmanns hopes that its GBP500,000 push behind the brand will tickle the fancy of women who drink little wine and those who drink unsophisticated branded wines on a regular basis.
This new audience, says UK importer Ehrmanns, could boost the brand's sales up...
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