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Champagne is celebrating finding its feet again as promotion.
Publication: Europe Intelligence Wire Publication Date: 30-SEP-05 |
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COPYRIGHT 2005 Financial Times Ltd.
(From Off Licence News)
After several particularly buoyant years, Champagne sales in the off-trade have stabilised and the most significant development is probably the return of greater activity in the high street thanks to Thresher's promotions.
The chain's three-for-two offer has enticed some consumers away from the supermarket aisles in favour of almost GBP10 off a bottle of fizz. Such attractive offers are giving Champagne and sparkling wines the 'greater uplift in the entire promotion, according to buyer James Griswood.
He adds: 'The comparison on Champagne sales versus last year shows good growth and like-for-like we...
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