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COPYRIGHT 2005 Bev-AL Communications, Inc.
Percentage of Beer Consumers by Category and Gender
Distribution by Gender Category Male Female Total Any Beer 61.7% 38.3% 100.0% Regular 69.2 30.8 100.0 Light 59.7 40.3 100.0 Malt Liquor 58.9 41.1 100.0 Ice 68.0 32.0 100.0 Imported 65.3 34.7 100.0 Non-Alcohol 58.5 41.5 100.0 Craft 69.5 30.5 100.0 Adult Population (millions) Adult Population (share) 47.6% 52.4% 100.0% Distribution by Category Category Male Female Total Any Beer 62.0% 34.8% 47.7% Regular 39.3 15.9 27.0 Light 36.4 22.3 29.0 Malt Liquor 5.7 3.6 4.6 Ice 9.3 4.0 6.5 Imported 36.7 17.7 26.8 Non-Alcohol 6.9 4.5 5.6 Craft 14.3 5.7 9.8 Adult Population (millions) 95.4 105.2 200.5 Adult Population (share) Note: Includes consumers aged 21 and over only. Source: Simmons Market Research Bureau; Fall 2004 Study of Media & Markets. Age Distribution of Beer Consumers by Category Age Group Category 21-24 25-34 35-44 45-54 Any Beer 8.3% 21.2% 24.2% 20.9% Regular 9.5 21.5 24.2 20.7 Light 8.7 21.8 24.8 20.5 Malt Liquor 22.4 20.2 21.9 17.9 Ice 16.5 26.0 26.7 18.8 Imported 10.3 24.0 24.8 19.6 Non-Alcohol 8.5 16.7 23.8 18.6 Craft 8.8 26.6 25.9 21.9 Adult Population 7.2% 18.7% 21.6% 20.5% Age Group Category 55-64 65+ Total Any Beer 13.1% 12.3% 100.0% Regular 12.5 11.6 100.0 Light 13.1 11.2 100.0 Malt Liquor 9.2 8.4 100.0 Ice 6.3 5.8 100.0 Imported 11.6 9.7 100.0 Non-Alcohol 15.7 16.7 100.0 Craft 10.6 6.2 100.0 Adult Population 14.3% 17.7% 100.0% Note: Includes consumers aged 21 and over only. Source: Simmons Market Research Bureau; Fall 2004 Study of Media & Markets. Percentage of Persons Who Drink Beer by Age Group Category 21-24 25-34 35-44 45-54 Any Beer 55.0% 55.9% 53.6% 48.6% Regular 35.7 31.0 30.4 27.3 Light 35.2 33.7 33.3 29.1 Malt Liquor 14.3 5.0 4.7 4.0 Ice 14.9 9.0 8.0 6.0 Imported 38.1 34.3 30.8 25.6 Non-Alcohol 6.6 5.0 6.2 5.1 Craft 11.9 13.9 11.7 10.4 Adult Population (millions) 14.4 37.6 43.3 41.1 Category 55-64 65+ Total Any Beer 43.7% 33.4% 47.7% Regular 23.5 17.7 27.0 Light 26.4 18.3 29.0 Malt Liquor 3.0 2.2 4.6 Ice 2.8 2.1 6.5 Imported 21.7 14.7 26.8 Non-Alcohol 6.2 5.3 5.6 Craft 7.2 3.4 9.8 Adult Population (millions) 28.7 35.5 200.5 Note: Includes consumers aged 21 and over only. Source: Simmons Market Research Bureau; Fall 2004 Study of Media and Markets. Race and Ethnic Origin Distribution of Beer Consumers by Category Category White Black Asian Hispanic * Any Beer 80.7% 9.0% 3.1% 12.3% Regular 80.0 9.8 3.3 11.4 Light 83.7 6.9 2.3 11.6 Malt Liquor 52.2 30.8 3.7 15.5 Ice 69.1 20.3 1.7 13.2 Imported 77.9 8.8 4.1 16.2 Non-Alcohol 71.3 11.0 6.4 20.1 Craft 88.2 3.2 3.4 5.6 Adult Population 78.7% 10.9% 3.9% 11.7% (*) Can be of any race. Note: Includes consumers aged 21 and over only. Source: Simmons Market Research Bureau; Fall 2004 Study of Media and Markets. Percentage of Persons Who Drink Beer by Race and Ethnic Origin Category White Black Asian Any Beer 48.9% 39.4% 38.0% Regular 27.4 24.3 22.7 Light 30.8 18.3 16.9 Malt Liquor 3.1 13.1 4.4 Ice 5.7 12.2 2.9 Imported 26.5 21.6 28.3 Non-Alcohol 5.1 5.7 9.2 Craft 10.9 2.9 8.3 Adult Population (millions) 157.9 21.8 7.9 Category Hispanic * All Races Any Beer 50.5% 47.7% Regular 26.3 27.0 Light 28.9 29.0 Malt Liquor 6.1 4.6 Ice 7.4 6.5 Imported 37.2 26.8 Non-Alcohol 9.7 5.6 Craft 4.6...
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