M-SYSTEMS FLASH DISK PIONEERS LTD. Tel Aviv, Israel; Maker Of Memory And Storage Gear Isn't Just A Flash In The Pan.(THE NEW AMERICA)

Publication: Investor's Business Daily

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COPYRIGHT 2005 Investor's Business Daily, Inc.

Byline: DAVE EISENSTADT

The onslaught of a billion or more new mobile gadgets a year is a given. But the technology behind these ever-multiplying, ever-sophisticated electronic devices is up for grabs.

At the forefront is M-Systems Flash Disk Pioneers. It has emerged as a front-runner among companies developing speck-sized memory for svelte mobile phones and portable multimedia devices that can do everything from play music to download movies.

The company's business centers on the high end of a technology called flash memory, in which fingernail-sized computer chips store billions of nuggets of data.

Besides gadgets, M-Systems' memory technology runs those thumb-sized plastic stubs called flash drives, which are used to tote files from one computer to another.

The company's main flash drive product, DiskOnKey, accounts for 65% of revenue. Now M-Systems...

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