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Selling tickets online didn't strike Buddy Wilkes as something to write home about. After all, in 2003, the general manager of Shipwreck Island Waterpark in Panama City Beach, Fla., sold less than 47 tickets through this channel. He also had to physically stuff those tickets into envelopes and stick them in the mail.
Yet he decided to try a more updated program--commonly known as an e-ticket--for the 2004 season. At the very least, customers would print their own tickets at home, saving him the labor, he figured. What he didn't figure on was the response e-tickets would get. In the first 12 hours, he sold more online tickets than the entire year before.
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Source: HighBeam Research, Click it to ride: online ticketing is becoming more popular. Here's...