Carrot & stick: who walks the walk, who's nothing but talk.

Publication: Vegetarian Times

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COPYRIGHT 2005 Vegetarian Times, Inc. All rights reserved.

CARROT TO

Apple Computer, Inc., for offering free recycling of iPod music players at retail stores. The offer, announced on June 3, 2005, comes in response to pressure from environmentalists behind the Computer TakeBack Campaign. In its April 2005 report "Apple's Toxic Products--from iPod to iWaste," the group said that Apple "lags far behind Dell and HP in its policies or programs to take back its own obsolete products." As an incentive, customers returning old iPods receive 10 percent discounts on new...

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