LIFETIME BRANDS INC. Westbury, New York; It Has Designs On Increased Sales Of Tabletop Products.(THE NEW AMERICA)

Publication: Investor's Business Daily

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COPYRIGHT 2005 Investor's Business Daily, Inc.

Byline: MARILYN MUCH

When Lifetime Brands makes a buyout, it usually does so to expand its offerings, add popular brands and bolster its position in various product categories.

The company met each of those objectives last month when it acquired the brands, intellectual property and retail stores of Pfaltzgraff Co.

Lifetime designs, markets and distributes a broad range of kitchenware and housewares through major retailers in the U.S. Part of its strategy is to expand into markets beyond its roots in kitchen gadgets and accessories.

One area it's pursued is the tabletop category, which includes items like dinner sets, cutlery and glasses. In July 2004, Lifetime entered the tabletop...

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