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On-Demand Pioneer Has Ambitions To Be Its Field's Microsoft; Salesforce Plans Big Initiative; Company molds itself as an operating system platform for all on-demand programs.(INTERNET & TECHNOLOGY)
Publication: Investor's Business Daily Publication Date: 31-AUG-05 |
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COPYRIGHT 2005 Investor's Business Daily, Inc.
Byline: J. BONASIA
Salesforce.com already pioneered the growing market for on-demand software that's delivered as a hosted service over the Web.
Now the company is aiming for something much bigger.
Since its start in 1999, Salesforce has been the leading provider of hosted, or on-demand, software used for customer relationship management. CRM is a major category of business software. (See related story, A1 and below.)
Now Salesforce plans to claim an even larger prize than the hosted CRM market. It wants to be the operating system for the on-demand world.
In effect, Chief Executive Marc Benioff wants to turn his firm's service platform into the industry's de facto site to integrate and customize on-demand software from other vendors.
Salesforce could...
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