Academia, business converge at fledgling center.

Publication: The Miami Herald (Miami, Florida) (via Knight-Ridder/Tribune Business News)

Bookmark this article Print this article Link to this article Email this article Digg It! Add to del.icio.us RSS

COPYRIGHT 2005 The Miami Herald

Byline: Christina Hoag

Aug. 29--Felipe Korzenny was into Hispanic marketing back when it wasn't hip, before it became profitable.

Now that it has caught on, he's taken the field a step further and is pioneering a program at Florida State University in Tallahassee to both train professionals in Hispanic marketing and to conduct research into multicultural marketing trends.

The fledgling Center for Hispanic Marketing Communications represents a convergence of the two paths in Korzenny's career: academia and business.

In 1984, the native of Mexico City founded a multicultural marketing firm, which later merged with Cheskin, a consulting and research company where he has remained as a senior consultant. He has also taught at Michigan State University and San Francisco State University.

Along the way, Korzenny, who holds master's and doctorate degrees in communication research from Michigan State University, also has found time...

Read the full article for free courtesy of your local library.