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COPYRIGHT 2005 The Miami Herald
Byline: Evelyn Mcdonnell
Aug. 27--NEW YORK - Maybe it should be a Moon Woman.
The trophy that will be handed out Sunday night by MTV to the winners in its 22nd annual Video Music Awards is called a Moon Man. In fact, a bunch of women run this show -- and much of the cable network: The chair of MTV Networks, president of MTV, co-executive producer of the VMAs, director of the show and five other senior executives involved in this year's live broadcast are females.
It may come as a surprise to those who associate MTV with skimpily dressed video babes, but in fact, MTV is a rare women-run pod in the historically male-dominated music industry.
"We have a lot of women in senior places and across the board," says Salli Frattini, executive producer of the VMAs. "It's a great, diverse group. We have humor, strength, collaboration."
Those qualities can come in handy when it comes time to sort through videos submitted by record labels. For every strong female artist stepping out in front of the cameras, there seems to be 20 on the sidelines writhing half-naked.
"There are some things you know are going to be right for the...
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