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COPYRIGHT 2005 Voxant Inc.
Original Source: CNBC/DOW JONES BUSINESS VIDEO
LIZ CLAMAN, CNBC ANCHOR: If you build it, and make it different from all other clothing stores, they will come. At least that`s what Gap, Inc. is hoping for, as it unveils its first Forth & Towne store today. This store is aimed at women 35 and over, a group whose spending power accounts for 39 percent of women`s total apparel expenditures. Joining us now from the brand new Forth & Towne store in West Nyack, New York, is Gary Muto, President of Forth & Towne.
Good morning, Mr. Muto.
GARY MUTO, PRESIDENT, FORTH & TOWNE: Good morning, Liz. Thanks for having me.
CLAMAN: Oh, it`s our pleasure. First, I have to know about the name. What`s behind Forth & Towne, and why is Forth spelled F-O-R-T-H? We all want to know.
MUTO: OK. Really, what we tried to do with the name is, we really wanted to create a sense of place, a destination, a sense of community. Which, when I walk you through this door, you`ll start to see. As you can see, when you...
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