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shampoo ad.(Brief Article)

Allure

| February 01, 2005 | COPYRIGHT 2005 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Shampoo- Ad Hair

We interrupt your program for this important message: More shine, richer color, and unbelievable body is now within reach. By Amy Keller

In movie love scenes, embarrassing noises and morning breath never exist, but orgasms always do. The same is true of shampoo ads, where the hair happens to be boun- cier, shinier, and smoother than humanly possible. But as with cinematic climaxes, truly transcendent hair doesn't come as easily as that memorable "Yes! Yes! Yes!" hair commercial makes it seem. The fact is, a 30-second spot takes painstaking orchestration ...

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