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Think blondes have more fun? How about "Blondes are less open-minded"? Research exposes the surprising power of stereotypes. By Martha Barnette
Everyone knows you can't judge a book by its cover -- or, for that matter, a fragrance by its bottle, a movie by its trailer, or a Beyonce wannabe on American Idol before she opens her mouth to sing. The truth is, though, people are constantly making assumptions about other people based on appearance. Such stereotypes can be powerful and sometimes deceiving -- to the point that some people invoke them deliberately. Consider celebrities' obligatory changes in hair color as a way of managing their ...