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Fixed Signals.(power of stereotypes)

Allure

| October 01, 2004 | Barnette, Martha | COPYRIGHT 2004 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Fixed Signals

Think blondes have more fun? How about "Blondes are less open-minded"? Research exposes the surprising power of stereotypes. By Martha Barnette

Everyone knows you can't judge a book by its cover -- or, for that matter, a fragrance by its bottle, a movie by its trailer, or a Beyonce wannabe on American Idol before she opens her mouth to sing. The truth is, though, people are constantly making assumptions about other people based on appearance. Such stereotypes can be powerful and sometimes deceiving -- to the point that some people invoke them deliberately. Consider celebrities' obligatory changes in hair color as a way of managing their ...

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