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Xbox invests pounds 1m in online TV promotion.(Brief Article)

Revolution

| June 21, 2005 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Xbox has spent more than pounds 1m to promote its new game, Forza Motorsport, on a full-screen 'TV channel' online.

Gamers visiting the web site (www.fmc.tv), which is launching in 11 European countries, will be able to spend 30 minutes watching real-life video footage of car-racing scenes.

The site will feature clips of real-life drivers racing modified high-performance cars, linked by an MTV-style video-jockey. It aims to whet users' appetites for the new Xbox game, which features advanced simulations of race driving. The web site will run for two months.

Online marketing by agency AKQA, and press, TV and cinema advertising through …

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