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Getting results: use these 12 tips to create e-mail marketing campaigns that get results.
1 Grab their attention.
The subject line is the first thing a potential customer sees. Use it to grab attention. The subject line stands between a potential sale and the delete button.
2 Make it easy to read.
Remember people skim e-mails, so keep line lengths short and use bullet lists when possible. Anyone reading a marketing e-mail should be able to determine the most pertinent information at a glance.
3 Keep it personal.
Almost everyone prefers to read personal e-mail. With this in mind, use the recipient's name and any other specific information you might have collected.
4 Time it right.
- Web Site Garage Tops 5 Million Online Web Site Tune Ups.
- Press release article from: Business Wire August 4, 1998 700+ words
...Aug. 4, 1998-- World's Largest Web Site Maintenance and Promotion Service provides...sites Just seven months after release, Web Site Garage (http://www.WebSiteGarage...millionth online Tune Up. A Tune Up from Web Site Garage (http://www.WebSiteGarage...
- Web Site Garage Chosen Best HTML Validation Service on Net; Two New Tools, GIF...
- Press release article from: Business Wire July 28, 1998 700+ words
...1998--AtWeb today announced that Web Site Garage received CNET BUILDER.COM's...given their Editor's Choice award for Web Site Garage," said Gautam Godhwani, Head Mechanic of Web Site Garage. The article which appeared on...
- Web Site Garage Signs Partnership Agreements with 100 ISPs and Web Hosting...
- Press release article from: Business Wire August 18, 1998 700+ words
...site can get the best maintenance and promotion tools on the Web from Web Site Garage. At the Web Site Garage, hosted customers can park their URL and get an online Web site Tune Up which runs critical diagnostics on their Web site to analyze...
- Web site renovations: a cost-effective tool for tough times.
- Magazine article from: Strategies: The Journal of Legal Marketing Algeri, Robert April 1, 2009 700+ words
...comes a point in the life cycle of every Web site when it begins to feel dated. Design...this mean that you need an entirely new Web site? Perhaps. However, there often is a...alternative: a renovation. Think of a Web site renovation as a tune-up that will help...
- Web Site Design and Hosting Made Easy and Affordable; New Verizon Online Tools...
- Press release article from: PR Newswire October 21, 2002 700+ words
...site, including: * Web site registration assistance...ability to build an e-mail database enabling...with customers and Web site visitors; * and...news releases by e-mail, visit the News...gowing@verizon.com Web site: http://www...
- Netscape's Web Site Garage and InternetList.com Work to Provide Comprehensive...
- Press release article from: PR Newswire February 17, 1999 700+ words
...communication services on the Web via the Web Site Garage. Web site owners can run diagnostics on their...and reporting, and set up an e-mail mailing list to build a relationship...Both InternetList.com and the Web Site Garage have committed to staying...
- Small Business Web Site Expectations Identified In Smartage.Com-Intelliquest...
- Press release article from: PR Newswire July 28, 2000 700+ words
...respondents who currently have a Web site feel that the World Wide...respondents who plan to have a Web site within the next 12 months...businesses. The SmartAge.com Web site offers solutions designed...criteria were contacted via e-mail and asked to participate...
- Web site survey results raise questions.(Focus: internet & the contractor)
- Magazine article from: Air Conditioning, Heating & Refrigeration News Hall, John R. March 22, 2004 700+ words
...about what a business Web site can accomplish for...discontinued direct mail or stopped exhibiting...he does not have a Web site." Modern Technology...to check their e-mail. "Reading a paper...t respond to the Web site survey.
Source: HighBeam Research, Getting results: use these 12 tips to create e-mail marketing...