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Spam blockers.(Editorial)

Aquatics International

| June 01, 2005 | Thill, Gary | COPYRIGHT 2005 Hanley-Wood, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Spam has given e-mail marketing a bad name. Entire industries have sprung up around the need to prevent it. Laws have been written to curtail it. Top Internet service providers such as AOL now even market anti-spam software to lure new customers. Chances are you have a filter or two on your own e-mail program to sift through the junk.

But not all e-mail marketing is spam. In fact, used properly, online messaging can be a powerful marketing tool for your facility, a way to draw in new patrons ...

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