AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Spam has given e-mail marketing a bad name. Entire industries have sprung up around the need to prevent it. Laws have been written to curtail it. Top Internet service providers such as AOL now even market anti-spam software to lure new customers. Chances are you have a filter or two on your own e-mail program to sift through the junk.
But not all e-mail marketing is spam. In fact, used properly, online messaging can be a powerful marketing tool for your facility, a way to draw in new patrons ...