Nike.(Olympic Pavilions)(Centennial Olympic Park, Atlanta, GA)(set design and lighting)

Just do it. At its Atlanta Olympics venue, Nike took its slogan to heart with a facility that engaged visitors in sports activities ranging from long jumping and shooting hoops to spiking volleyballs and maneuvering through a soccer obstacle course.

Rather than crowd among the "official sponsor" sites ringing Centennial Park, Nike established its promotional beachhead in a three-story parking garage just outside the park perimeter. "We wanted to create a space that would tell the story of Nike's global involvement in sports," says Nike creative director of image design John Hoke, who directed the in-house project team charged with transforming the 82,000-sq.-ft. space into a sports park. The intent was to showcase Nike products while providing an authentic sports experience, and the garage served as a voluminous clean slate upon which to transpose a retail store, multi-media theatre, walk-through …