Procter & Gamble: world's foremost hair care company.

As the acknowledged world leader in hair care, Procter & Gamble is not resting on its laurels. It is committed to using its vast resources to develop new technologies that help its products maintain the leading edge and give consumers added value.

P&G's hair-care family meets every conceivable consumer cleansing, conditioning and styling need. It includes giant brands Pantene Pro-V, Per Plus, Vidal Sassoon and Head & Shoulders. All have strong worldwide presence, and each has enviable equity within its own category. In the U.S., Pantene, with nine of the top 10 selling hair care products in food, drug and mass outlets, is universally equated with healthy, shiny hair; Vidal Sassoon's equity position is rooted in the expertise of the Sassoon salons, teaching academies and products worldwide; Pert Plus is the first effective 2-in-1 product (combining shampoo and conditioner) and the leader in the fastest-growing segment in the shampoo category; and Head & Shoulders is the anti-dandruff product of choice worldwide.

"One of P&G's most recent technological …