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Anti-aging products have been driving US skin care growth since the introduction of ingredients like Retinol and the now ubiquitous alpha hydroxy acids (AHAs) in the early 1990s. As growth plateaus, the question among skin care manufacturers now is "can there be life after alpha-hydroxy acids?" Manufacturers and marketers know that a hot new ingredient can spark fantastic growth, especially in the lucrative facial care category, and vitamin C has become the latest hot commodity in skin care formulation.
The market for AHAs has seen some drop off in recent years. A consumer backlash against AHAs was a direct result of reports claiming AHAs have potentially irritating …