Patently foolish. (preference for products not tested on animals) (Editorial)

For years this watcher of the cosmetic scene has been waiting for an explanation of why a product not tested on animals is in any way superior to one that has been. In fact, a modicum of good sense might suggest that precisely the reverse is true: that boasting about a negative in this constitutes (or at any rate should constitute) a signal that the marketer (1) has made a summary decision to concede the obvious to appeal to the "green" consumer and/or (2) he or she feels compelled to be a bandwagon-jumper-on, probably for sound competitive reasons. However, sacrificing good sense for a few pieces of silver, think of it in such dogmatic terms, brings with it a price.

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