How to have us a real happy 1993. (includes suggestions for regulation of marketing and management of cosmetics industry) (Cosmetic Marketing) (Column)

Last month's cliff-hanger (I do hope you weren't holding your breath) left you with this loaded question: WOULDN'T IT BE WONDERFUL if everybody listened to me?

Well, herewith, a brief (we all hope) Wish List of some of the "great and nifty things I've been nagging you -- and our industry -- about over the years and nobody's done anything about them YET." Readers dear, please do listen to me and see if you can help them happen. PLEASE? Prettyprettyprettypleasepleaseplease? Come back here; they're ALL for your own good -- or at least for the good of our beloved industry.

First, I wish we would bring ourselves to set up a CIA (Cosmetics Industry Advocates -- or YOU name it) that would do for the COSMETICS part of the industry (larger by far than the FRAGRANCE part) what Annette Green and The Fragrance Foundation do so brilliantly, so efficiently, so effectively, so admirably for fragrance. You don't hear complaints about fragrance, do you? It's COSMETICS that take most of the flak, but who's answering back? More worse, who's anticipating, who's working to prevent all them critiques and bad reviews? Who's touting the beauty-full benefits of cosmetics? Nobody, that's who.

More better, our CIA would recognize, ever so officially and ever so publicly, the achievements of deserving marketers, individuals, retailers, publications --with fancy, full-dress annual awards ceremonies for best-of-class in all areas. Best of all, our CIA would not only act as our press offices, handle industry public relations; it would provide spokesmen and speakers …