AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
A definite conclusion from this magazine's semi-annual survey, reported in this edition, is that establishing niche markets makes sense for small-, medium- and even large-size coatings companies.
Assuming that die survey conclusion is on the mark, how do you go about selecting a niche in which to function - profitably?
First, you find a need, either in your limited market area or beyond. Products furnished by distant companies may need replacement from more convenient locations. Another role may be to supplant a currently used product or family of products that can be noticeably improved upon; or to make products that, because of limited availability, are …