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With visions of the Chicago Bulls still strong in most everyone's minds, it seemed only appropriate to consider basing an article on their success. The Bulls' achievement of winning two NBA championships does seem somewhat remarkable in light of the odds and obstacles along the way. Behind this success story, there lies a valuable lesson that can be applied to enhance your own business success strategies: The bench players made the difference.
While the superstars receive most of the glory and fame, the team would not have achieved its goal if the bench players had not provided their valuable support and come through in the clutch.
As in sports, business success goes to those companies where the entire team and the entire culture are effectively directed and motivated to achieve goals and work towards a "vision." Management may be brilliant and develop great business strategy, but they cannot be …