Paradiso targets U.S. Hispanic market. (Paradiso Films shoots advertisement in Puerto Rico intended for United States Hispanics)

Paradiso targets U.S. Hispanic market

At the same time that local advertisers are producing television commercials outside of Puerto Rico in order to save up to 50% on production cost, Paradiso Films, a local house, is enticing U.S. advertisers to come to Puerto Rico so they too can cut costs in half.

"We're after the U.S. Hispanic market. They're going through the same budget shrinking process we're going through, but at a different level," said Santos Rivera Montero who, along with Jochi Melero, are partners in Paradiso Films.

The first client to become interested in this plan was Procter and Gamble, for which Paradiso Films, in a joint venture with …