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Cellular Communications picks Y&R for ads. (Cellular Communications of Puerto Rico Inc.; Young and Rubicam Puerto Rico Inc.) (Advertising/Marketing)
Cellular Communications picks Y&R for ads
Cellular Communications of Puerto Rico Inc., the island's second non-wire line cellular provider, picked as its aide in transmitting the Cellular One message to clients Young & Rubicam Puerto Rico Inc.
William W. King Jr., Cellular Communications president, said that although he obtained the license to operate in Puerto Rico two years ago, he elected not to launch a marketing initiative until the network was fully functional and could assure quality service.
King said the company has invested more than $100 million to date in setting up the operation; and expects to invest another $25 million this year in …
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