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Casera consolidates ad and pr accounts
Casera Foods Inc. recently consolidated its advertising and public relations accounts in Puerto Rico, the U.S. mainland and Spain under one local agency roof, that of Enrique Grau Esteban Inc.
Grau Esteban obtained the accounts effective March 1, Jose R. Grau, agency marketing vice president, said.
He confirmed the local account alone is around $800,000, and includes Sello Rojo rice, Betis olive oil, and Casera-brand beans, tomato sauce, and corn oil.
Aside from Puerto Rico, the agency will also handle Casera in the U.S. Hispanic market, the Caserita Enterprises Inc. …