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West Indies inaugurates new WING division
West Indies & Grey (WING) has opened its fifth division, WING-Direct, a direct marketing division geared to meeting the market's increasing demand for specialized communications services.
"It may have taken us longer to set up our direct marketing division, but the market is ready for it, our clients need it, and we have the right person to head it," said Manuel Morales Jr., president and CEO of West Indies & Grey.
Laura Schrier, the director of WING-Direct, has worked in direct marketing since 1982. As vice-president for Citibank, Schrier was responsible for developing new markets for the Credit Card division …