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High-stakes games. (video games for the microcomputer market) (includes related article on hot games for 1991)
High-Stakes Games
If you loved Super Mario Bros., the CD-ROM version will knock you out. Developers of PC-based game software are scrambling to get ready for the next generation of TV-based video-game machines. These new machines, such as Nintendo's latest player (so far available only in Japan), Sega Enterprises' Genesis, and NEC Technologies' TurboGrafx-16, will operate with powerful 16-bit processors and CD-ROM players.
"Frankly, we missed the boat [on video games]," says Electronic Arts president Trip Hawkins, explaining his San Mateo, Calif., company's recent entry into the 27-million-household Nintendo market.
For adults only. One reason …
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Magazine article from: San Francisco Business Times
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700+ words
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Magazine article from: San Francisco Business Times
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Magazine article from: San Francisco Business Times
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700+ words
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Magazine article from: San Francisco Business Times
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700+ words
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Magazine article from: Marketing
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700+ words
