The Icarus Paradox.

THE ICARUS PARADOX:

Danny Miller. Harper Business, 1990.

In the immensely popular In Search of Excellence, Tom Peters and Robert Waterman taught readers the eight principles of success necessary to become one of America's best run companies. They studied 43 successful companies and enlightened us. The Icarus Paradox, by Danny Miller, further enlightens America's managers. Although Miller agrees that In Search of Excellence is a classic, he also believes that it fell short. As Miller asserts in his introduction to The Icarus Paradox, In Search of Excellence answered the question: "What makes a company successful?" but offered no reasons for why so many excellent …