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ATX differentiates by type. (Telematics).
ATX Technologies, Inc. (ATX, 10010 San Pedor, Suite 200, San Antonio, TX78216; Tel: 800/789437, Fax: 210/979-4979; Website: www.track.com) said the providers must tailor services to address specific needs of customer segments according to each model. The one-size-fits-all approach will not be successful. This is also the view of PBS&J (See related stow, this issue). Steve Milistein, president and CEO of ATX, notes there are great differences in the demographic profiles of customers' purchasing luxury cars and more mainstream vehicles.
There are also differences in customers for vehicles across a single provider's product line. For example, buyers of BMW 7 series are different and have different needs than buyers of the company's 3 series cars.
To meet its identified market need, ATX developed a new optional service that would allow drivers to open their cars remotely or adjust the climate control with their cellular telephone. The service includes a voice ...
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