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WWA produces television-ready advertisements.(Newsroom)(Brief Article)

Aquatics International

| April 01, 2005 | Yu, Rin-rin | COPYRIGHT 2005 Hanley-Wood, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Waterparks looking to do television advertising this summer will no longer have to have a Hollywood-sized budget. The World Waterpark Association has put together pre-produced TV ads for a fraction of the cost of making a commercial.

"TV exposure is a great way for [water-parks] to visually show how much fun they have there," said Gina Kellogg, director of communications for the WWA.

Three humorous 30-second spots are available, with options for customized voiceover, the park's logo, and text tailored to each park. The price for one commercial is $3,000, two for $5,000 and all three for $6,500. WWA says the ads cost about $15,000 to make. Only members of the Overland Park, Kan.-based organization are eligible to buy the advertisements.

One commercial features an overweight boy in swim trunks and bespectacled by goggles, sliding--uncomfortably--down a dry ...

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